BetKing is a digital entertainment and sports technology business that owns and operates its own proprietary platform and product portfolio. This scalable capability enables the Group to take a customised approach to entering new industries and markets. The Group entered the African market in 2018 and has already grown to be a major player in the Region – driven by a strong focus on sports entertainment experiences delivered by their in-house digital sport-tech platform, combined with a customer centric approach to distribution across retail and online channels, strong localised regulatory relationships and a brand portfolio that customers recognise and trust. This tailor-made approach, driven by an exceptional leadership team from a range of high growth sectors, has powered the rapid growth of the Group in the Region. Our Mission To create great products, entertain our players, empower our partners and strengthen our communities Our Vision To be Africa’s most valued gaming company Our Purpose To challenge the status quo of gaming in Africa