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Founded in 2017, the Customer Experience Group is the alliance of five leading agencies, Wisely Insights, Activate Experience, Albatross CX, SmartCX and Face2Face Training and Consultancy, helping brands transform transactional moments into relationships and emotional experiences. The Group caters to 200 of the world’s iconic premium and luxury brands and helps them transition from a transactional model towards a personalized relationship and emotional model through research, consultancy, experience feedback, training and coaching.