Content Writer

Description of role

Ilara Health is on a mission to make diagnostics affordable for Africa. Founded by entrepreneurs passionate about healthcare, Ilara Health brings in technology powered diagnostics from around the world and provides financing to make these diagnostics products available in low to middle income communities, all integrated in the near future via a tech platform.Ilara Health is a venture funded company on an aggressive growth path and this is an opportunity to get into an exciting, early stage tech start-up that is bound to make an impact on healthcare outcomes in Africa.The roleWe require a content writer to lay the foundations of our blog to drive engagement. Additionally, this content writer would also be required to develop newsletters and marketing collateral for the company

Responsibilities

• Creating and owning a content calendar for the company blog, website, and newsletter
  

• Writing content/articles that are relevant to the company and the audience
  
• Writing marketing newsletters for sales
  
• Writing regular internal company updates and periodic external (investor) updates
  
• Research industry-related topics (combining online sources, interviews and studies)
  
• Proofread and edit blog posts before publication
  
• Coordinate with marketing and design teams to illustrate articles
  
• Conduct simple keyword research and use SEO guidelines to increase web traffic
  
• Ensure all-around consistency (style, fonts, images and tone)
  
• Update website content as needed
  
  

Requirements

• Ability to write high quality content in both English and Kiswahili
  
• Basic knowledge of SEO
  
• Collaborative, open to feedback, and displaying a high degree of ownership
  
• Familiarity with healthcare industry preferred
  
• Ability to work independently, requiring minimal supervision