Job Brief:

We are looking for a creative Copywriter to write clear and concise copy for ads, publication, websites and establish brand voice. Your words will inform and engage target audiences.Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.What they will be doing:

  • Building a friendly and helpful dialogue with our users. We want them to feel supported and good about their personal health.
  • Create emails and push notifications that get results. 
  • Create social media and general copy where required that is in line with our brand voice and positioning. 
  • Work with development and customer success teams to understand our user segments, and propose iteration on subject lines, content, and calls to action to increase effectiveness over time
  • Help create guidelines, share best practices for push and email communications, and champion clarity and consistency in our brand voice. 
  • Contribute to our test and learn plans and propose ways to grow the performance of our copy.

Who they are:

  • You can make everything clear and friendly, from a push notification to an email call to action button.
  • You enjoy demystifying complex jargon, processes, and language into something everyone can understand.
  • You're highly collaborative and have the ability to communicate your ideas clearly backed up with rationale. You make evidence-based decisions and improvements
  • Highly curious, you value the importance of user research and you learn through experimentation and testing.
  • You adapt your tone so that it's just right for every stage along the user journey

Nice to have:

  • You understand and take into account localization considerations
  • You have experience in health tech or telemedicine businesses.

Skills Required:

  • Proven experience as a copywriter or related role
  • Knowledge of online content strategy and creation
  • Excellent writing, editing and proofreading skills
  • Experience with SEO
  • Strong research skills
  • Creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills
  • BSc/BA in Communications, Marketing, English or related field
mumspring uses technology to enable antenatal, postnatal and infant health. Our longterm mission is to end preventable newborn death in Africa and minority communities around the world.