Digital Acquisition Manager

ABOUT THE ROLE:

We are looking for a Digital Acquisition Manager to take the lead in developing successful, long-term digital marketing strategies for our company. Should have in-depth marketing experience and a passion for digital technologies. He/ She will work closely with different teams to ensure consistency through all digital marketing channels. should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget for the Country
• Develop specific campaigns to create and maintain high levels of customer interaction
• Forecast sales performance trends and act proactively to increase our market segment
• Monitor competition & Liaise with Product, Design and Sales directors to increase Internal client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals and have them Stay up-to-date with digital technology developments

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive Objectives and Key Results
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for the team on performance marketing thought leadership
• Provides cross-media planning training for their direct reports

Process Improvement

• Facilitates the development and documentation of best practices to improve efficiencies within the team
• Contributes to blog, newsletter, training forums and/or task forces

Requirements

• Proven work experience in Digital Marketing preferably from 7- 9 years of experience in only this field.
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Deep knowledge of ad serving platforms and online analytic solutions
• 4 years of demonstrated success in managing and leading people
• Extensive knowledge of digital marketing, search engine, display, programmatic, and/or social marketing preferred
• Knowledge of statistical methods and testing methodology preferred
• Team player, Capable of handling highly demanding clients, rational & patient, capable of collaborating across markets.
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong communication (written and verbal) skills in English. (Additional in Arabic or French would be great)
• Bachelor degree in Marketing, Digital technologies or relevant field