Outbound Marketing Campaign Manager

Could you be Electrum’s next outbound campaign manager? Have you conceptualized and executed integrated product campaigns that generate leads? To apply, upload your CV and share details of a campaign you have worked on by answering the questions below.

Where You'll Fit In At Electrum

Electrum is an exciting B2B software company that is growing at an exponential rate. Our customers include some of South Africa's biggest household names, and we are looking for you to help us extend our reach.

You will join our growing marketing team and work closely with the sales, product and technical teams to develop and drive marketing campaigns that grow our business.

As Electrum's outbound campaign expert you will collaborate and execute against our marketing and sales strategy to generate awareness and marketing qualified leads. Conceptualising, executing, measuring and optimising campaigns will be key components of your daily tasks. We will do this by mapping demand generation programs and nurture streams to the buyer and customer journeys, managing campaign budgets and determining the marketing tactics to execute against.

Daily execution and duties include but are not limited to:

  • Market segmentation and go-to-market collaboration sessions to jointly define the campaign strategy by product
  • Own the end-to-end outbound campaign enablement
  • Produce and contribute to content
  • Analyse, optimise and report against each campaign
  • Database management
  • Manage external events
  • Utilise sales and marketing software tools
  • Conduct market research and monitor industry trends and behaviours
  • Collaborate with agencies, as required
  • Work within budget
  • Ensure brand standards are met

You are Electrum's ideal candidate if you are:

  • Able to handle multiple tasks with competing priorities under minimal supervision
  • A strategic and critical thinker who exercises independent judgment and discretion
  • Technologically savvy and resourceful
  • Results oriented, solution focused and have a problem-solving attitude
  • Team oriented, energetic, and able to bring positivity and support to those around you
  • A strong collaborator and enjoy fostering relationships
  • An effective communicator in speaking and writing English
  • Self-motivated with a learning attitude and a sense of urgency
  • Enjoy high-energy environments and have a startup mentality


  • Bachelor’s degree in business, marketing, or communications
  • Two years demonstrable outbound prospecting, segmentation and lead generation tools experience
  • B2B technology experience a bonus
  • Highly proficient with Google tools
  • Understanding of social media advertising
  • Understanding of event management
  • Familiarity with content management systems, marketing analytics tools and other martech solutions
  • Familiarity with SEO and keyword research best practices


  • Team beach getaways
  • World class payments training
  • Macbook Pro
  • Highly competitive games of table tennis
  • Showers and Towel Service
  • Generous leave policy
  • Tons of career growth opportunities
  • Family style cooked lunches
  • Great coffee
  • Friday beer on tap
  • Company gym
Electrum works with great organisations to find a better way to transact. Major retailers, banks, and MNOs rely on our cloud-based transaction hub to process consumer transactions, including for purchasing digital goods and services, initiating money transfers, and accepting alternative payments. For back-office support our financial module fulfils the reconciliation and settlement obligations of these transactions. We bring together committed people dedicated to delivering innovative enterprise solutions that help our customers contribute to economic growth. As a vibrant and innovative SaaS company, we deliver industry-leading expertise and technology to solve real problems every day. Boasting high performance solutions that are secure and rock-solid, Electrum processes high volumes of transactions in milliseconds and provides customers with 99.999% uptime.