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Maad is a wholesale marketplace for informal markets in Francophone West Africa. Small retailers are the backbone of West African economies, where 85% of all purchases happen. Our goal is to revolutionize the supply chain for these retailers and help them thrive with technology. We make nearly 10,000 deliveries per month to a dense network of small shops, so that retailers can stop worrying about sourcing their products and focus on running their business. We're able to do this because of the suite of software products we've built: a full-stack operational monitoring platform, an ordering app for retailers, financial services infrastructure, and an analytics dashboard for suppliers. By supporting small retailers, we are protecting jobs in the informal sector and making everyday-need products consistently available to people who make less than $5/day