Digital Marketing Lead & Partnership Specialist

ROLE DESCRIPTION

We are looking for a digital marketing leader to fill the role of ‘Digital Marketing & Partnerships Specialist.’ This role will be responsible for leading development, implementation, tracking, and optimizing our customer’s digital marketing campaigns across all digital channels.

RESPONIBILITIES

The day-to-day duties and marks of success will include:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build on and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, then optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Partnering and aligning with the relevant stakeholders, to create greater efficiencies, in process and collaboration across the different pillars on the Digital Team
• Building out and maintaining the Digital Marketing Partnerships with media agencies and vendors
• Collaborate with agencies and other vendor partners

REQUIREMENTS:

To be successful in this role, you need to have:

• Proven working experience in digital marketing leadership
• Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of ad serving tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

EXPERIENCE & EDUCATION

• 5+ years of digital marketing experience (leadership is an added advantage) preferably within insurance, banking or telecoms industries.
• 3+ years of SEO/SEM management.

HOW TO APPLY

To apply, please send your CV and your LinkedIn Profile to talent@goodinfo.consulting.

With this email, indicate your:

• Current salary
• Expected salary

DISCLAIMER                                

• Communication will be with short-listed candidates only - if you do not receive any feedback on your application within 3 weeks, please consider your application unsuccessful.
• GOODINFO reserves the right not to proceed with an appointment of any advertised role.
• All appointments will be made in line with GOODINFO’S Employment Equity Plan and Policies.
• All applications will be treated confidentially.