Head of Marketing and Content Growth

Marketing Growth Digital B2B B2C SEO Adwords Analytics

Pulse is seeking a Head of Marketing and Content Growth who will drive Pulse’s brand performance growth in terms of visibility, reach, audience engagement, and traffic. You will be tasked with uncovering opportunities to strengthen and maximise the performance of Pulse’s assets in terms of relevance and impact.

About Pulse

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience and producing content and creative digital marketing solutions for top brands. We run news platforms and social channels and marketing and production in four countries - Nigeria, Ghana, Kenya and Senegal. We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa. None of this would be possible without our incredible, passionate team who go above and beyond to inform and engage our young audience with quality content in many formats and across different channels and delight our clients and partners with their creativity and talent for engaging their target audiences.

About the role

As Head of Marketing & Content Growth, you will lead the development of key growth strategies, tactics and action plans primarily focused on website traffic and asset growth across all our channels. This is a hands-on role which will require you to develop, oversee and implement paid and organic marketing campaigns across all our channels, devise, oversee and implement SEO strategies that will drive high-quality organic traffic to Pulse, and monitor channel growth with well defined KPIs, ensuring that performance goals for all channels are met. This is a key role in the growth of Pulse’s mission to be Africa’s leading innovative media company, working cross-functionally and closely with the international leadership team and leaders in each Pulse market This role reports to the Managing Director of Pulse Nigeria and will be based in our Lagos office.

Duties and responsibilities

Own management and results of content performance plans, including setting relevant KPIs, budgeting, reporting, and efficiency optimization for maximum ROI.
Coordinating the content strategy and international content framework for Pulse with local content leads.
Coordinating the international technology strategy, including the oversight of the Pulse tech team.
Effective use of AB testing tools and conversion rate optimization for the various advertising platforms (Facebook, Google, etc).
SEO onpage & off page best practice implementation, regularly supporting the Content team with actionable SEO suggestions.
Create and manage paid media campaigns across all channels to increase traffic, conversions and sales.
Oversee email marketing campaigns for superior conversion and lead generation performance.
Analyze data, prepare dashboards and generate weekly and monthly reports using effective benchmarks.
Offer data-driven recommendations and informed, fact-based solutions that improve performance and help to achieve business goals.
Uncover new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users.
Stay up to date with the latest trends, industry issues and solutions and suggest improvements and innovations to help Pulse maintain a competitive edge.
Drive thought leadership and educate and guide internal stakeholders on content growth strategies.
Run regular polls online and offline with the Pulse audience and outside to guide on the Pulse personna, reach and relevance.
Build strategic partnerships with external partners and stakeholders that deliver value.
Represent Pulse at events and serve as a brand ambassador.

Skills that would make a candidate successful in this role:

Experience in a growth-focused marketing role - within the Digital/ Creative/ Marketing/ Advertising industry is preferred.
Experience establishing organic and paid media strategies that integrate search, display, SEO, and social media marketing.
Expertise of digital media and marketing platforms and analytics tools such as Google AdWords, Facebook, Google Analytics, etc.
A strong understanding of B2B and B2C markets – competitive landscape, industry trends, emerging platforms, operational tactics, etc. - in a rapidly evolving digital media ecosystem.
Great analytical skills leveraging multiple data sources, with a proven ability to find opportunities and actionable insights and clearly communicate them to stakeholders in a way that they will understand.
A strategic thinker but also a “doer” with a strong bias towards action.
Highly organised, goal-oriented, and can drive results while multi-tasking priorities.

Remuneration

Compensation is competitive, in line with a senior management role in the industry. Remuneration will comprise a fixed plus variable salary.

Working at Pulse

We value creativity, curiosity and out of the box thinking, which helps us stay ahead of the curve. Our Pan African team collaborates cross-functionally and values each other’s unique perspectives and opinions - true to our core values of teamwork and collaboration. We also value trust as a team - both in how we work with each other and how we work with clients. Our editorial and content team lead with credibility in a world of fake news - which our audience values immensely.

We’re a high performing and hardworking team. You’ll grow a lot at Pulse because you’ll be assigned responsibilities that challenge you and help you to acquire new skills. We will give you the right tools and support to do a great job. We offer you a competitive salary, health insurance and life insurance cover, and generous time off so you can take care of your wellbeing - we prefer our team energized and productive.

As a digital media company, we work partially remotely and partially from the office - we think it’s important for collaboration and team building to still see each other and work together in person occasionally!

Want to know more about what it’s like to work at Pulse? You can check out this video to see the team and our company profile to learn more about our vision and mission and the cool work we’ve done for clients. We encourage you to also check out our careers page to see what some of our team members have to say on why they chose to work at Pulse and the amazing projects they’ve been working on.