Marketing Manager

ABOUT UMBA

Our mission at Umba is to use machine learning to allow us to create intelligent, affordable financial
products for emerging markets. Umba launched into the Kenyan market in November 2018 and offers a number of digital banking products to its users through an Android App, supporting over 320,000+ customers.

In line with Umba's country expansion efforts, Umba will shortly launch in Nigeria, we are seeking a growth-focused marketing manager to help us build up customers and a profile in this new market. 

JOB DESCRIPTION

• You will develop and lead Umba's marketing growth strategy with a focus on execution and user acquisition
• You will plan, design and lead campaigns across our digital marketing channels, such as email, SMS and social media
• You will own our social media accounts for Umba in Nigeria
• You will incorporate guerilla marketing campaigns into Umba's launch strategy
• You will design and develop user activation and engagement campaigns
• You will be meticulous with your marketing budget to spend and provide regular CAC reports
• You will closely monitor, track and report analytics to ensure they align with our growth KPIs and growth strategies
• Work directly with product and growth teams to translate engineering feature releases into external facing content
• You will identify and develop strategic partnerships with merchants and influencers 

Skills and Qualifications

• You are passionate about marketing
• You have experience growing a start-up's online marketing presence and smashing KPI's
• You're a storyteller with exceptional writing ability and experience blogging
• An eye for design (ie: you use Canva for almost all your instagram stories and aesthetic feeds spark joy for you)
• You’re a team player, proactive and know how to contribute and make an impact
• You’re ambitious and want to grow your career and marketing knowledge
• You’re results-driven and understand the importance of reporting on performance and using data to inform decisions
• Must live and be able to legally work in Nigeria 
• This is a full time salaried, any applicant must be willing and able to work 40+ hours week

Nice To Have

• Previous marketing experience with a Nigerian fintech
• Willingness to travel to our office in Lagos, when it is safe to do so

Benefits

• Market pay rate and will be negotiated in the interview process

Umba is an Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled