Senior Digital Marketing Specialist

Who we are?

Modus Capital is an early to mid-stage ecosystem development fund that focuses on entrepreneurial ecosystem development in frontier markets by connecting them with developed markets providing cross border deal-flow, capital flows, and knowledge transfer. Our focus is the creation of new technologies to alleviate consumer and business pain points and the application of technology value-added for small-to-medium enterprises. Modus’ expertise lies in growing businesses by providing holistic operational support - something that we have developed, executed, and mastered over the past 5 years.

Job Description

  • Responsible for developing and executing a clearly defined Digital lead acquisition and organic growth strategy in a manner that supports both Modus’ overall marketing and portfolio companies pipeline.
  • Create, manage, and Digital execute marketing plans that drive acquisition based on strategically targeted messaging.
  • Design & execute acquisition funnels for Modus clients.   
  • Grow and continuously optimize our lead/customer acquisition funnel
  • Manage the strategic and day-to-day aspects of the company's’ social media advertising & retargeting.
  • Own all lead acquisition metrics including budgeting, CPL/CPA, conversion metrics.   
  • Learn and understand the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan;
  • Define, launch, and measure growth experiments to learn what channels, campaigns, and offers work best.
  • Work closely with the other teams and stakeholders to ensure acquisition goals are met.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Improve the usability, design, content and user experience of client websites to achieve optimal KPIs.
  • Evaluate customer research, market conditions, and competitor data.
  • Evaluate customer research, market conditions, and competitor data.
  • Evaluate emerging technologies and keep the company at the forefront of digital marketing developments.
  • Recommend best e-commerce solutions & platforms for clients, and help measure relevant e-commerce metrics to clients’ stores.


  • Bachelor degree in marketing or equivalent related field.                   
  • Must have B2B and B2C company experience.                       
  • 3-5+ years of proven experience in progressive acquisition, lead generation, or digital marketing roles.
  • LinkedIn Ads, Facebook Ads, Instagram Ads, SFDC, and hubspot experience.
  • Media Buying / Google Ads experience SEM, GDN, In App, Youtube, etc...
  • SEO basic experience to service performance & lead generation purposes.
  • Experience with lead prequalification, list management, and digital campaign management.
  • Marketing analytics, email marketing, landing page optimization, and copywriting/editing.   
  • Startup experience is an asset.
  • E-commerce experience is an asset (platforms, funnels, tools & plugins, etc!).
  • Positive, energetic attitude, and initiative.
  •  Strong work ethic.
  • Excellent verbal communication and analytical skills                    
  • Excellent project management and planning skills; ability to work independently.   
  • Able to work comfortably in a hands-on, multi-task, deadline-driven environment.   
  • Experienced in working with a cross functional team.                   
  • Creative thinker, strategic thinker, problem solver.

Additional Information

What we offer?

  • You would work with a partially remote team of different nationalities on products in multiple industries, different countries and at various stages.
  • Awesome work environment.
  • Unlimited vacations.
  • Quarterly bonuses based on meeting certain milestones.
  • Annual professional development budget focused on your continuous learning and growth with us.
  • Work from home policy.
  • Social and family medical insurance.

Note: We currently work from home due to the Covid-19 Pandemic.

We are a value accelerator for companies and investment capital seeking to maximize growth and ROI. Modus Capital is a hybrid venture capital & operating firm based in New York with offices in Dubai and Cairo, Egypt. We actively assist entrepreneurs in building transformational businesses by not only investing in them, but also partnering with them to create the most effective strategies to take their company to the next level. We allow investors to participate in high-value, high-growth opportunities while operationally supporting entrepreneurs in realizing their dreams. We believe that institutional investors like Modus Capital have a responsibility to provide more than just funding to their portfolio companies.