Senior Digital Marketing Specialist

Who we are?

Modus Capital is an early to mid-stage ecosystem development fund that focuses on entrepreneurial ecosystem development in frontier markets by connecting them with developed markets providing cross border deal-flow, capital flows, and knowledge transfer. Our focus is the creation of new technologies to alleviate consumer and business pain points and the application of technology value-added for small-to-medium enterprises. Modus’ expertise lies in growing businesses by providing holistic operational support - something that we have developed, executed, and mastered over the past 5 years.

Job Description

• Responsible for developing and executing a clearly defined Digital lead acquisition and organic growth strategy in a manner that supports both Modus’ overall marketing and portfolio companies pipeline.
• Create, manage, and Digital execute marketing plans that drive acquisition based on strategically targeted messaging.
• Design & execute acquisition funnels for Modus clients.   
• Grow and continuously optimize our lead/customer acquisition funnel
• Manage the strategic and day-to-day aspects of the company's’ social media advertising & retargeting.
• Own all lead acquisition metrics including budgeting, CPL/CPA, conversion metrics.   
• Learn and understand the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan;
• Define, launch, and measure growth experiments to learn what channels, campaigns, and offers work best.
• Work closely with the other teams and stakeholders to ensure acquisition goals are met.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Improve the usability, design, content and user experience of client websites to achieve optimal KPIs.
• Evaluate customer research, market conditions, and competitor data.
• Evaluate customer research, market conditions, and competitor data.
• Evaluate emerging technologies and keep the company at the forefront of digital marketing developments.
• Recommend best e-commerce solutions & platforms for clients, and help measure relevant e-commerce metrics to clients’ stores.

Qualifications

• Bachelor degree in marketing or equivalent related field.                   
• Must have B2B and B2C company experience.                       
• 3-5+ years of proven experience in progressive acquisition, lead generation, or digital marketing roles.
• LinkedIn Ads, Facebook Ads, Instagram Ads, SFDC, and hubspot experience.
• Media Buying / Google Ads experience SEM, GDN, In App, Youtube, etc...
• SEO basic experience to service performance & lead generation purposes.
• Experience with lead prequalification, list management, and digital campaign management.
• Marketing analytics, email marketing, landing page optimization, and copywriting/editing.   
• Startup experience is an asset.
• E-commerce experience is an asset (platforms, funnels, tools & plugins, etc!).
• Positive, energetic attitude, and initiative.
•  Strong work ethic.
• Excellent verbal communication and analytical skills                    
• Excellent project management and planning skills; ability to work independently.   
• Able to work comfortably in a hands-on, multi-task, deadline-driven environment.   
• Experienced in working with a cross functional team.                   
• Creative thinker, strategic thinker, problem solver.

Additional Information

What we offer?

• You would work with a partially remote team of different nationalities on products in multiple industries, different countries and at various stages.
• Awesome work environment.
• Unlimited vacations.
• Quarterly bonuses based on meeting certain milestones.
• Annual professional development budget focused on your continuous learning and growth with us.
• Work from home policy.
• Social and family medical insurance.

Note: We currently work from home due to the Covid-19 Pandemic.