SweepSouth is Africa's largest online home services platform, offering services in home cleaning, gardening, plumbing, electricians, and more. Services are supported by the SweepSouth shop which provides consumers with a variety of home essentials online.
More about this exciting position:We are looking for a creative SEO Manager to manage, optimise and drive our SEO strategy across SweepSouth business units, overseeing all of the African countries that SweepSouth operations currently take place in.
Our ideal candidate is a team-spirited, skilled and imaginative thinker with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, you may be a potential candidate.
Responsibilities- Plan, develop and implement SEO strategies for business units and countries- Work towards organic search optimization and ROI maximization- Regularly perform thorough keywords research- Identify and manage technical SEO opportunities- Direct off-page optimization projects (e.g. link-building)- Optimize website content, landing pages and paid search copy- Monitor redirects, click rate, bounce rate, and other KPI’s as determined- Collect data and report on traffic, rankings and other SEO aspects- Prepare and present reports regularly- Identify problems and deficiencies and implement solutions in a timely manner- Suggest improvements in process and productivity optimization- Collaborate with internal teams to ensure optimal roll-out of strategies from an SEO point of view- Stay up-to-date with the latest SEO and digital advertising trends and best practices- Work with social media and PPC teams to optimize campaigns- Keep track of timelines and deadlines to ensure that jobs are on-track to completion- Manage and mentor junior team members in SEO skills
Requirements- Matric/Grade 12- Tertiary qualification in SEO/Digital Advertising- At least 5 years of experience as SEO Manager or similar role; preferably within an advertising agency environment- Proven track record in planning and implementing a successful SEO strategy- At least 5 years of experience in web analytics- Working knowledge of standard and current SEO practices- Experience with SEO reporting- Expertise in A/B and other testing methods- Expertise with HTML, CSS, JavaScript- Experience with relevant SEO tools and web analytics tools- In-depth knowledge of research principles and methods and experience in analyzing data- Sense of ownership and pride in your performance and its impact on the company's success- Strong leadership skills with a collaborative management style- Critical thinker and problem-solving skills- Analytical mindset with numerical aptitude- Collaborative team player- Good time-management skills- Great interpersonal and communication skills
- Where needed, provide support to other team members in a way that supports the company’s culture, mission and values
Perks