Head of Product

Cape Town, SOUTH AFRICA Product Full-Time

Product Strategy Metrics Business Research Analytics Brand

WhereIsMyTransport are experts in mapping informal transport networks for fast-growing, emerging market megacities. We are designing a new mobility app specifically for the millions of people who rely entirely on public transport, and in particular flexible, organic, non-timetabled modes of transport that typically make up 80% of the commuter journeys taken in these cities.

As our initial launch approaches and we shift our thinking from research, design and engineering into product activation and roadmap, we are looking for an experienced Head of Product who is an expert in steering the direction of a mass consumer mobile app.

This individual will work with our research, design, engineering and local marketing team to shape product strategy, set success measures for the product, assess performance, adapt and enhance the product, and establish the roadmap for future feature sets.

The role

This is a full-time, permanent role, and we will consider applicants who have the right to live and work in either the UK, South Africa, or Mexico. Key responsibilities are:

Product strategy, consumer & business value

Set key usage and performance targets and metrics for the app, in association with the local market team; track and measure against these targets
Own the product roadmap for the app, i.e. how it develops, improves and delivers consumer value over time
Be responsible for how the app generates business value for WIMT, including alignment with broader business and data strategy

Product performance and delivery against roadmap

Partner with research, analytics and in-country teams to assess product performance and shape direction for iterative improvement
Partner with research, design and engineering teams to ensure delivery against the product roadmap
Lead and direct our team of product managers
Partner with in-country marketing and activation teams to ensure alignment between local activation and local product support with the overall product roadmap
Partner with WhereIsMyTransport brand and marketing teams to ensure that the app has a clear brand positioning and is adequately supported by the overarching WhereIsMyTransport marketing plan
Champion product activation and user retention thinking and ensure that this is reflected in the app roadmap

Experience and skills

Very important

Experience in the creation, launch and early activation of mobile app product(s) targeted for mass consumer use
Experience in leading the growth of a product, from initial launch through its early iterations, including the establishment of product market fit
Up to date knowledge/experience of modern product activation techniques for mobile products, including reputational and award based models, rating systems, gamification and other approaches that have met with success

Valuable but not essential

Experience with products aimed at lower-income level users and/or users with lower levels of technical literacy
Experience with product activation in Latin America
Spanish speaker
A background in mobility/transport

WhereIsMyTransport

Empowering People Everywhere To Get Where They Need To Go. In the Majority World, mobility remains a critical stumbling block for billions of people living without reliable access to public transport services and lacking the basic freedom of movement they need to improve their situation. At WhereIsMyTransport, we’re working hard to change that - using data and technology to develop solutions for sustainable urban mobility. We are the de facto source of mobility data for the world’s largest low- and middle-income cities. In a single city, tens of thousands of vehicles can transport hundreds of thousands of people every day, with little or no information on operations. Until now. We have mapped more of these cities than any other organisation, using local teams and new technology to make the invisible visible. By getting the right information to the right people at the right time, we are making public transport more accessible, more predictable, easier to navigate, and safer to use for everyone, everywhere.

© LaunchAfrica 2024

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