Marketing Associate

Posted on March 1st, 2021 | Last day left to apply | 63 views

COMPANY BACKGROUND

AfricaWorks mission is to unlock Africa’s business potential by creating a leading business community that enables business growth.

AfricaWorks currently operates 9 flexible spaces across 7 cities on the Continent working with freelancers, entrepreneurs, local SMEs and Fortune 500 multinationals.

As part of its growth plan, AfricaWorks is looking to hire a Marketing Associate reporting to the Marketing Manager.

ROLE DESCRIPTION/RESPONSIBILITIES

As AfricaWorks Marketing Associate, you will be in charge of:

  1. Brand MarketingOvertime, become the “Brand Custodian”.Update, Improve & Manage AfricaWorks Brand Platform.Update, Improve & Manage AfricaWorks Messaging.Update, Improve & Manage AfricaWorks Visual Identity.Develop Brand Awareness & Brand goodwill.

  2. Overtime, become the “Brand Custodian”.
  3. Update, Improve & Manage AfricaWorks Brand Platform.
  4. Update, Improve & Manage AfricaWorks Messaging.
  5. Update, Improve & Manage AfricaWorks Visual Identity.
  6. Develop Brand Awareness & Brand goodwill.

  7. Online Marketing:Websites: In liaison with the Digital Agency, manage & optimize the company’s websites - e.g. content, visuals, SEO etc.
    Social Medias: In liaison with the Digital Agency, manage & optimize the company’s social media.
    Newsletters: manage & optimize the company’s newsletters.

  8. Websites: In liaison with the Digital Agency, manage & optimize the company’s websites - e.g. content, visuals, SEO etc.
  9. Social Medias: In liaison with the Digital Agency, manage & optimize the company’s social media.
  10. Newsletters: manage & optimize the company’s newsletters.

  11. Offline Marketing:Content creation: lead Company’s effort to generate relevant & impactful content.
    Media & Communications: In liaison with the PR Agency, coordinate the Company’s effort to be present, visible & impactful in the media - e.g. drafting of Press Release, update Media Kit & Media Assets, Build database.
    Events Management: Plan & lead the execution of the various Company’s events - e.g. Launch / Opening event

  12. Content creation: lead Company’s effort to generate relevant & impactful content.
  13. Media & Communications: In liaison with the PR Agency, coordinate the Company’s effort to be present, visible & impactful in the media - e.g. drafting of Press Release, update Media Kit & Media Assets, Build database.
  14. Events Management: Plan & lead the execution of the various Company’s events - e.g. Launch / Opening event

  15. Special Projects: on a case by case basis - e.g. manage “AfricaWorks Talks” podcast project.

REQUIREMENTS:

  1. Passionate.
  2. Bold & agile.
  3. Strong international exposure.
  4. Entrepreneur mindset.
  5. Self-driven, proactive and autonomous.
  6. Detailed oriented & rigorous.
  7. Ability to multitask and work under pressure. Strong Project Management skills.
  8. “Can go” attitude / “go getter” mindset.
  9. Educational background in Marketing from a leading international University.
  10. Min 3 years’ experience in a leading international Marketing Agency.
  11. Excellent Online Marketing knowledge.
  12. 360 degree experience in Marketing is must - looking for a generalist profile.
  13. Excellent writing & oral skills in English.
  14. French is a strong plus.
AfricaWorks mission is to unlock Africa’s potential through work by creating a leading business community that enables business growth. AfricaWorks currently operates 9 flexible spaces across 7 cities on the Continent working with freelancers, entrepreneurs, local SMEs and Fortune 500 multinationals. Connecting with like-minded thinkers and collaborating with members from similar (or different) industries results in a more progressive and successful work environment. We have made it easy to connect through the AW app or through our monthly social and business events. Be surrounded by inspiring individuals who are invigorated by their work. Challenge ideas and pursue new opportunities within our diverse Africaworks community.
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