Marketing Associate

COMPANY BACKGROUND

AfricaWorks mission is to unlock Africa’s business potential by creating a leading business community that enables business growth.

AfricaWorks currently operates 9 flexible spaces across 7 cities on the Continent working with freelancers, entrepreneurs, local SMEs and Fortune 500 multinationals.

As part of its growth plan, AfricaWorks is looking to hire a Marketing Associate reporting to the Marketing Manager.

ROLE DESCRIPTION/RESPONSIBILITIES

As AfricaWorks Marketing Associate, you will be in charge of:

1. Brand MarketingOvertime, become the “Brand Custodian”.Update, Improve & Manage AfricaWorks Brand Platform.Update, Improve & Manage AfricaWorks Messaging.Update, Improve & Manage AfricaWorks Visual Identity.Develop Brand Awareness & Brand goodwill.
   
   
2. Overtime, become the “Brand Custodian”.
3. Update, Improve & Manage AfricaWorks Brand Platform.
4. Update, Improve & Manage AfricaWorks Messaging.
5. Update, Improve & Manage AfricaWorks Visual Identity.
6. Develop Brand Awareness & Brand goodwill.
   
   
7. Online Marketing:Websites: In liaison with the Digital Agency, manage & optimize the company’s websites - e.g. content, visuals, SEO etc.
   Social Medias: In liaison with the Digital Agency, manage & optimize the company’s social media.
   Newsletters: manage & optimize the company’s newsletters.
   
   
8. Websites: In liaison with the Digital Agency, manage & optimize the company’s websites - e.g. content, visuals, SEO etc.
   
9. Social Medias: In liaison with the Digital Agency, manage & optimize the company’s social media.
   
10. Newsletters: manage & optimize the company’s newsletters.
    
    
11. Offline Marketing:Content creation: lead Company’s effort to generate relevant & impactful content.
    Media & Communications: In liaison with the PR Agency, coordinate the Company’s effort to be present, visible & impactful in the media - e.g. drafting of Press Release, update Media Kit & Media Assets, Build database.
    Events Management: Plan & lead the execution of the various Company’s events - e.g. Launch / Opening event
    
    
12. Content creation: lead Company’s effort to generate relevant & impactful content.
    
13. Media & Communications: In liaison with the PR Agency, coordinate the Company’s effort to be present, visible & impactful in the media - e.g. drafting of Press Release, update Media Kit & Media Assets, Build database.
    
14. Events Management: Plan & lead the execution of the various Company’s events - e.g. Launch / Opening event
    
    
15. Special Projects: on a case by case basis - e.g. manage “AfricaWorks Talks” podcast project.

REQUIREMENTS:

1. Passionate.
2. Bold & agile.
3. Strong international exposure.
4. Entrepreneur mindset.
5. Self-driven, proactive and autonomous.
6. Detailed oriented & rigorous.
7. Ability to multitask and work under pressure. Strong Project Management skills.
8. “Can go” attitude / “go getter” mindset.
9. Educational background in Marketing from a leading international University.
10. Min 3 years’ experience in a leading international Marketing Agency.
11. Excellent Online Marketing knowledge.
12. 360 degree experience in Marketing is must - looking for a generalist profile.
13. Excellent writing & oral skills in English.
14. French is a strong plus.